do that has caught the attention of the owner? As this was the target of a campaign that the advertising agency Barcelona On & On launched to sell the unsellable: flies as pets. Behind this initiative was the surreal Japanese company Yonshi & Son.
In fact, this company, which was said to be specialized in this business since 1950 and was a leader in its sector, was the fruit of the imagination Catalan Agency, for all was a campaign of self-promotion of On & On.
"We wanted to prove a powerful idea that we are able to sell the unsellable and that a minimum investment is no reason why a campaign can not be successful," said Xavier Antonell, director of the agency, in a statement after action.
To this end, the creative department of On & On Site designed www.yonshiandson.com , strategic core of the campaign, which has made 60,000 visits to the website of Yonshi & Son in just eight weeks. To redirect traffic to the website, the campaign moved through blogs and social networks like Facebook and Twitter. Also there were thousands of hits on You Tube to videos on houseflies, created by On & On and hung under the identity of anonymous users in the "Fly & Me" on the website of Yonshi & Son.
The campaign was complemented by direct marketing, street marketing and PR. The final phase culminated in the unveiling and subsequent launch of the new website of the agency, www.onon.es .
http://ciudadencuetro.forosactivos.com 
0 comments:
Post a Comment